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Case Study: MarketStar
MarketStar – The Cost of Convenience and the Switch to CUCO Coffee
Introduction
MarketStar first reached out to CUCO Coffee to explore options for premium office coffee solutions. They trialled our machines alongside those of other suppliers to find the best fit for their needs. While MarketStar appreciated CUCO Coffee’s offerings, they ultimately chose another supplier due to a slightly lower upfront cost.
The Challenge
The supplier MarketStar initially chose required them to manage DIY servicing, with cleaning and maintenance falling to their staff. While this appeared manageable at first, the reality was far more complex and costly than anticipated:
- Daily Cleaning Requirements: Staff were tasked with cleaning the machine daily using specialised cleaning tablets and milk cleaning solution, which MarketStar had to purchase separately. This additional expense added up over time.
- Hidden Costs: Regular call-out fees for servicing and occasional breakdowns began to chip away at the perceived savings. These breakdowns, combined with the delays in getting the machine back in working order, caused considerable disruption.
- Increased Frustration: The DIY servicing model proved to be a source of stress for staff. The time spent cleaning, troubleshooting, and managing breakdowns detracted from their core responsibilities and created unnecessary frustration in the workplace.
What seemed like a cost-effective decision turned out to be more expensive, both financially and in terms of employee satisfaction.
The Solution
Faced with these ongoing challenges, MarketStar decided to revisit CUCO Coffee. Our free weekly cleaning and servicing immediately addressed their pain points:
- Eliminating DIY Servicing: CUCO Coffee’s professional team took full responsibility for cleaning and servicing, removing the need for MarketStar’s staff to perform these tasks.
- No Additional Costs: MarketStar no longer needed to purchase cleaning tablets, milk cleaning solutions, or pay for call-outs.
- Reliable Performance: CUCO Coffee’s proactive servicing minimised machine breakdowns, ensuring a consistent and hassle-free coffee experience.
The Results
Since partnering with CUCO Coffee, MarketStar has enjoyed transformative benefits:
- Significant Time Savings: Staff no longer need to dedicate time to cleaning and troubleshooting, allowing them to focus on their work.
- Cost Reductions: CUCO Coffee’s comprehensive servicing eliminated hidden costs, making the overall solution far more affordable.
- Improved Workplace Morale: With fewer disruptions and frustrations, staff satisfaction has significantly increased, contributing to a more productive office environment.
Conclusion
MarketStar’s journey highlights the hidden costs of DIY servicing and the importance of choosing a supplier that prioritises long-term value. CUCO Coffee has not only saved them time and money but also transformed their office coffee experience into one that is effortless and enjoyable.
Discover the CUCO Coffee Difference
Don’t let DIY servicing and hidden costs disrupt your workplace. Contact CUCO Coffee today to learn how our seamless coffee solutions can save your business time, reduce expenses, and enhance workplace satisfaction.
